The two main strengths of Raphael, a brand that has been in existence since 1966, are quality and reliability. That was the year in which Raffaele Pisciotta, first and foremost a tailor and subsequently a large-scale manufacturer, decided to open his first clothing store. It wasn’t long before the shop caught the attention of customers, businesses and photographers from all over Italy, all eager to capture images of the memorable window displays of Raphael 1966. Photographs that, even today, suggest the extent to which the displays were devised down to the last detail, all while following a certain aesthetic with the intention of provoking an ”emotional” response.


The growth of Raphael 1966 has been unstoppable. This has been partly due to the passion of its owners but, above all, to the fact that it has never stopped innovating, which is a real plus.

Research into avant garde brands, the constant search for innovative trends worldwide, confirm, day after day, the strong presence of the brand on the international scene, which allows Raphael to stay up-to-date and relevant.

Curiosity, innovation, development and reliability constitute the winning formula, the secret of success of Raphael 1966, which has established itself beyond national borders with its unique and high-quality merchandise.

Speed and intuition in interpreting with gusto and with originality the latest trends and identifying as-of-yet-unleashed brand potential of new merchandise – like a hunter discovering a new prey – have led to continual growth. The careful and meticulous selection of brands to sell in the shop does the rest.

We have two stores in Puglia, both in Bari, each of which emanate a different concept: one is aimed at a classical target market and is deeply linked to tradition, the other is more contemporary and embraces change in a fast-paced and constantly shifting style universe, which also sees accessories as a viable market.

Today Raphael 1966 can count – among its considerable brand list – the biggest names to be found in Europe and overseas, thanks to its thorough and continual search for new innovation.

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